dif • fer • en • tial

/ˌdifəˈren(t)SH(ə)l/

Technical

adjective

  • Constituting a specific difference; distinctive

Casino specific

noun

  • The potential amount of risk a casino takes during one game
  • The potential amount of profit a casino can earn on one game

AI meets casino strategy and analytics

At Differential, we are casino analysts first—an ethos that has made us the largest analytics consultancy dedicated exclusively to the gaming industry. Our team has delivered initiatives for the world’s largest operators, advancing patron development strategies and deploying AI-driven solutions for fraud prevention, reinvestment optimization, pricing and yield management, and hotel performance.

We believe technology is only valuable when it drives measurable results. That’s why our work doesn’t stop at building dashboards or handing over slides. We partner with operators to implement solutions, embed AI into decision-making, and create strategies that deliver lasting, trackable impact.

With decades of combined industry experience and a focus on practical, applied AI, we help our clients advance patron development strategies and deploy solutions for fraud prevention, reinvestment, pricing optimization, hotel yielding, and more.

 

One to one marketing​

We have developed a library of over 40 shelf campaigns each designed to change a specific player behavior

Reinvestment ROI

Many marketing dollars yield low incremental ROI; we have crafted to right-sizing reinvestment without sacrificing profit

Floor / RTP optimization

Casino product and changes to RTP are fundamental, sweeping, and often deliver benefits that miss expectation

Fraud / advantage play​

Fraud and advantage play can bog down win rates, but we can snuff it out with our analytical and AI tools

Analytics and AI capabilties

See our open source tools and proprietary capabilities

Large language models

Casino industries first fine-tuned generative AI model built on top all_in, our in-house database with 300m anonymous player bets

Offering / competency
Proprietary capability

By the numbers

We have worked with two-thirds of the largest gaming companies globally
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Our typical campaign drives a 20%+ lift in incremental profit vs a baseline
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We typically reduce reinvestment 3-6% pts in our marketing efficiency engagements
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We recently identified fraud which held down win-rate by 35%
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See what the industry's best says about us

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Matt MaddoxFormer CEO of Wynn Resorts
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Garry SaundersFormer Chairman or Shuffle Master & COO of Melco​
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Michael JohansenPresident of Genting at Sea
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Staci Columbo-AlonsoIndustry Icon & previous CMO or Stations, IGT, ETC

Our insights

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