About Project AL

We are proud of our work helping casinos pivot their marketing to focus on incremental profit. Rethinking casino marketing to prioritize changes in behavior requires both a technical and cultural shift. We typically support marketing leadership with this cultural change through recommendations and workshops. In addition, we get our hands dirty with the analytical team to operationalize this shift by sharing code and mentoring. Of course, the rubber hits the road with the offers, and (we have found) the greater the personalization, the greater the lift. Even a highly optimized offer can inadvertently reward no change in behavior once the offer is merged into a simplified offer matrix. Project AL is an approach to address this issue by leveraging Generative AI to craft both engaging and highly personalized content.